Planter Concept Presentation
Objective
Design a short planter sample presentation for CTI focused on a target audience of women in the United States between 18-35 years old. Create a few ideas, final sample and social media mock up.
Solution
The Serenity Collection, a series of elegant and tranquil designs for planter boxes. Pastel and neutral colours are explored to create a sense of calm and happiness so a young woman can de-stress after a long day at work or school. The patterns used establish the optical illusion of movement. The target audience will enjoy these designs because of their minimal aesthetic.
Duration: 6 Days
Digital Concepts
Development
Concept Sketches
Sketches explore organic and geometric shapes/patterns for planter box designs. Bringing more signifiers of nature into your home as reminders of the outdoors and how peaceful it can be.
Final Mock Ups
Two planter designs with the flower in a kitchen and living room setting.
Social Media
Examples of post made to Instagram promoting the final designs.
